A New Year calls for new beats! And new labels, too. Kaveh Soroush and Kalle Ronngardh, the boys better known as Pleasurekraft, have recently re-launched their label, Kraftek. Known for blending strange, distorted vocals into fun and house basslines, Pleasurekraft is sure to cultivate and promote some inventive sounds on this new platform.
Bontan’s Hit it From The Back EP is the first release from Kraftek. It’s Bontan’s first proper release, too, other than his remix of Skeleton Key (which is fantastic, despite how painfully overplayed the original was all summer). This pair of songs–plus a remix from Umek–is tight and well-crafted. All three fit the bill for Kraftek perfectly, especially the A-side. It’s a tiny bit on the electro-pop side, but the reverberating bass is energetic and hard to ignore. Hit it From The Back is dizzying. It’s danceable. It’s a solid start from a new producer like Bontan.
Up next on the EP is The Revolution, which is like Hit it From The Back’s younger but tougher little sibling. Harder and darker than the title track, this interesiting beat should be saved for late nights. The vocal is too repetitive for my taste, but it is a nice change from the barely-recognizable speech in the first track that is so often associated with Pleasurekraft. The Revolution remix is a much techno echo of the original. It takes a while to heat up, but once it does, I remember why I love Umek’s style: it makes everything sound sexier.
Overall, Kraftek deserves a round of applause for this first release (or maybe just some appreciative two-stepping). I can’t wait to hear more from them in the future.